Working with small businesses has many advantages, a fact easily overlooked when the big ones dominate the consumer landscape with a big budget advertising presence. More enjoyable to recognise than a corporate logo, however, are the faces of individuals who work in small companies. Within smaller business settings, it is possible to put names to faces. Within smaller businesses, you know who you are dealing with, and are not offering feedback on forms that are never personally addressed.
As it is easier for smaller companies to attend to complaints, customer service is usually far superior with small businesses. In turn, great service encourages loyalty, and helps ensure success of smaller businesses. It is erroneous to think that larger businesses have better chances of longevity, as small businesses help secure their place by working within their communities, rather than competing or seeking to replace other, smaller businesses. Many people prefer to support businesses that are local to them, when given the option. Also, personal reputations are tied to small businesses, and word of mouth reviews are important. The distance between the customer base and management is much smaller, so consumer recommendations are heard. It is faster to implement changes within smaller businesses, so smaller businesses are usually more sensitive to changing consumer needs, and can be flexible to individual requirements of loyal customers.
Smaller businesses appreciate individual customers more than large corporate entities, and also appreciate the people behind the scenes who help their businesses grow and flourish. Working with smaller businesses means working with individuals who have pride in their work, and in what they offer their communities. Overall, working for small businesses holds many advantages that a more famous logo cannot compete with.
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