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Posts Tagged ‘teamwork’

teamworkVolunteers may come into your NFP as individuals, but you need them to work together as a group. This doesn’t always happen naturally, but there are things you can do to help bond your people into a devoted team.

Know their reasons for volunteering

Some people like to help out in many places; some will be drawn just to your organisation. Understanding why each individual is there will help you to keep them engaged and inspired, whether they want to learn new skills, fill some free time, or just love to help others.

It will also help you to build an effective team of like-minded people who enjoy each other’s company. Volunteering is often a social activity where people make new friends.

Communicate

This is the easiest and most effective way to keep your team motivated, but it’s easy to overlook. Expectations should be clear and responsibilities of each person should be laid out, providing a path to success. Provide instruction and offer additional training if needed.

Don’t forget to listen as well as talk. Volunteers are the people at the heart of your organisation; ask for feedback and be open to suggestions. Talking to them before hiring an expensive consultant can save your NFP time and money.

Share the vision

Your NFP has a big picture and volunteers work on small goals toward making it happen. Show them how the work their team is doing fits into the overall plan, so they know what they’re working toward.

Instead of taking over, delegate responsibility. For instance, don’t hand down a to-do list. Instead, ask the team to make small and large goals for their project. Give your people more control, and they will be driven to make things happen – plus they’ll keep the pressure on the other members of the team.

Let them know they’re making a difference

When a goal is reached, or progress is made, share that with the team so they can see the results of their hard work. For example after building a school, invite the volunteers to visit and see classrooms full of children.

Show appreciation

It’s simple: say thank you! Say it in person when you see them, say it publicly on social media with photos showing off their hard work. Reward the team by celebrating together when important projects come to an end.

Enthusiasm is contagious, and if you aren’t excited about your NFP, no one else will be either. Have fun and your people will too!

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hand-895588_640Marketing is, essentially, about getting your brand out there, into the big wide world and getting people to know about you and what it is you do. Ideally, you want to take it to the next step, where people are talking about you and doing your marketing work for you.

This is where a good team with great marketing skills comes in. It needs to be made clear that marketing is NOT sales, although the two can work collaboratively to achieve the same outcome.

A good marketer will have a range of skills, all relevant to knowing not only how to communicate to your target audience, but how to read them, and gauge their reactions. Understanding how the marketing is being understood is as vital to the outcome as is the marketing itself.

Whether a single person or a team, what they must have to be great marketers is:

Ability to communicate across platforms 

This goes beyond being able to whip up a brochure, web page, or video to communicate to the market. Communication is a complete package. If you place an awesome video on a website that is detracting to the market, it is next to pointless.

Communication is not just the video, or the webpage, but how that page is presented, its friendliness and ease of use, and how it works for the visitor.

Understanding the vast differences between the social media is also important. Not only in what you can say or do on them, but also in how the audiences work. They need to be proficient not only in posting, but also in connecting and conversing with followers and likers.

Digitally Skilled 

Following on from above, a good marketing team will have the skills to negotiate the backend of a website. They don’t need to be web designers, or know the ins and outs of HTML, CSS and other coding languages.

They do need to know the basics, and understand how a website is set up and can be altered. This helps with communications to those who are proficient in those areas, as well as enabling them to make any minor changes required.

More than this, it gives them a deeper understanding of how the message will be distributed and received. This can provide an insight that will take your message to that next level.

Data Aware 

Being able to analyse data is essential.

You can gauge the effectiveness of a marketing campaign, to a degree, by the number of comments on a blog post, or shares on Facebook.

This is only tip of the iceberg data. Being able to translate the whole data, from interactions and comments, to views and shares, as well as tracking where and how it is being seen and responded provides a comprehensive understanding of the effectiveness of the campaign.

Not only this, it also gives you invaluable information on what works and what doesn’t. It means you can step your next campaign or materials up to the next level. You can only improve, and become more well known, by knowing this information.

If your team don’t have these skills, it’s worth investing in some training for them. The don’t need to do a full on web design course, for example, but enrolling in some basic coding courses, Photoshop, social media training, and/or data analysis is vital.

If you have a team, working out the strengths of individuals and giving them that role will benefit. Your whole team having skills in all areas, however, will give you the boost you may need.

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The Tall Poppy has a post about a quiz to find out if you’re left or right brained. These “tests” are always interesting to further understand ourselves and those around us. Understanding each other makes for smoother dynamics between family, friends and colleagues. As Ingrid at Heart Harmony points out sometimes it is good to have contrast.

Are you left or right brained? Do you appreciate the differences in those around you?

adminbandit  Here’s to volunteer treasurers..

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