Your email list is one of the best resources you have. It consists of people who may have volunteered, are considering volunteering or are interested in your charity. That is why it is important to make the most of this method to boost the number of volunteers you have assisting your organisation.
Keep it short and to the point
While you make think a lengthy email is better, try to communicate all the information you have in one brief request. In today’s age, email holders are often overwhelmed with the number of emails that appear in their inbox. Keep it simple and to the point.
Emphasise the good they can do
Don’t just tell them what they can do, let them know how much they will be helping others by giving up their time. People volunteer to make a difference in the community, so demonstrate that in your email as much as possible.
Showcase the benefits
Volunteering can also teach individuals new skills which will often look good on their resume. Point these skills out to the reader so they understand that by giving up their time, they will also gain skills which can they can use to further their full-time positions or other volunteering positions in the future.
Personalise the email
Add the recipient’s name to the email so that there is a higher opportunity of them even reading it in the first place. It will increase your chances of being noticed and getting your message out there to your audience. Personalisation can increase the average open rate of non-profit emails to increase above the standard 25% to closer to 30%.
Add images to brighten their inbox
If your email text is all words, then your readers will likely skim over it and miss the important points. Add some interesting pictures so they can see at a glance what your charity represents and how they can help you individually. It will keep their attention for slightly longer and give you a fighting chance to gain extra volunteers.
Convey a sense of immediacy
Let your prospective volunteers know that it is important that they respond as quickly as possible. You don’t want to hear from prospects two months after your email goes out. Let them know that interest will need to be provided as soon as possible so you can move on to the next steps of the volunteer recruitment process.
These are all helpful tips to ensure that your email has more chance of being read, let alone acted upon. One bonus tip which you will find especially useful is to keep it real. Show your charity’s personality and aim through your email without trying to be something that you are not. Authenticity is extremely important in maintaining quality connections with your readers, your volunteers and the general public.