Boost Attendance Of Offline Events Online

When planning live events, a common error that many nonprofits make is only to use offline resources to promote their in-person events. For example, if you are throwing a gala, a concert, or other live event, you might publicise it in your local newspaper and media outlets, and use flyers and other tangible, physical means of communication to get the word out and boost attendance. While these methods of promotion do still work, you will get better results by using online promotional tools and combining them with your in-person efforts. Consider using some of the following online tools and strategies to increase the number of guests that show up and participate at your next live event.

Create Pages Specifically for Your Event

One way to promote your upcoming events online is to create additional pages on your NFP’s website that are specifically for the event. Create a “Save the Date” splash page where invitees can sign up for reminders and updates so that your upcoming occasion stays top of mind. Use an online registration form that’s simple and easy to complete, as well as mobile friendly, and make sure that you are funnelling visitors to the appropriate pages where they can learn more about your cause and go ahead and make a donation to support your work.

Use Social Media to Spread the Word

Once you’ve created your event pages, use your social media profiles to promote your event to your online followers. Share your event on your Facebook, Instagram, and Twitter Accounts. Use a custom event hashtag to make it easy for your supporters to find conversations online that relate to your event. Ask your followers to repost and retweet your event to their connections to increase the reach of your messaging. Use your social media to build excitement for the event as the date draws near by posting reminders and updates about planned activities, VIP guests and entertainment acts expected to attend and participate.

Use Twitter to Send Updates and Reminders

Due to Twitter’s design, it’s the perfect platform to use for alerts, so encourage your followers to check your Twitter feed regularly for late-breaking news, contests, polls and other news that relates to the big day. Twitter is also great for helping increase interest and engagement in your supporters that can’t attend. Live tweet your event to keep everyone in the loop!

Use Email Campaign to Build Excitement

In addition to reaching out via social media, create an email campaign to communicate with your supporters at regular intervals leading up to the vent to encourage more signups, greater engagement and to urge your supporters to go ahead and donate now, ahead of the event.

Live Stream Events

No matter how well you plan your event and how amazing the venue, food and entertainment happens to be, not all your supporters will be able to attend. Keep them interested in your work and boost your donations by streaming the event live on your own website, as well as any social media that you might have, such as Facebook Live, your NFP’s YouTube Channel, Periscope or similar platform to allow virtual attendance.

Wrapping Up

Use your social media profiles to thank your donors and other supporters for their contributions and attendance. Use an online third party to send online tokens to key donors as a thank you. This way they can redeem their online swag cash for gift certificates or small prizes from their favourite retailers that they choose. Send a follow-up email thanking each supporter, and, asking them to consider signing up to make a recurring or repeat donation.

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A Modern Approach to Fundraising with Facebook

Most nonprofits receive the bulk of their donations during the last quarter of the year. The last two weeks are especially critical if you want to capitalise on the spirit of generosity, goodwill and concern for others that is so prominent during the holidays. Use the following strategies to avoid the pitfalls and put Facebook to its best use in your end of year fundraising campaigns!

Help Your Supporters to Create and Share Personal Stories

Most Facebook users like to share content with their family and friends that show them in their best light. Help your supporters to spread the news about your nonprofit and the work that they are doing with you to help your cause. Create text and images that show what a difference a supporter’s donation or volunteer effort is making in your community and invite your volunteers and donors to use them on their own Facebook pages and other social media and ask their connections to join in and help them help you increase your impact!

Expand Your Reach with Facebook Ads

Even if you are on a tight marketing budget, Facebook Ads can be a cost-effective way to expand your audience and increase your donations. Use demographics and other built-in Facebook tools to target who is likely to see your ad and increase the chances that they will respond with a donation or other form of support.

Show Your Gratitude

Facebook isn’t just a place where you can share your nonprofit’s stories and engage with supporters. Don’t forget that it’s a great platform for expressing your thanks for the work and efforts of your volunteers and advocates as well as calling attention to donations big and small from donors of all levels. Use Facebook to give thanks to everyone that is involved in your cause and helping your community on a regular basis.

Seek Balance in Your Approach

Many nonprofits fall into one of two camps when it comes to using Facebook. They either ignore it altogether or, they use it exclusively and ignore all their other communications channels. Seek a balanced approach when it comes to using Facebook to build your brand and raise funds. Make sure that you integrate your Facebook marketing efforts into your overall marketing strategy and use a voice that brings all your messaging on all your channels into alignment with your mission and the impact that you wish to create in your community!

Want to learn more about how to create a Facebook page for your nonprofit that will improve your brand and increase your connection with your supporters? Check out our article New Facebook for NFPs, published on our sister site for more tips and tricks on using the platform to boost your results!

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Gift Giving Ideas for Your NFP

One way to increase the number of individual donations that your organisation receives is to offer your donors a small gift in exchange for donating a set amount. Not only is it a nice gesture to show your appreciation for their contribution, but it’s also a great way to increase your donor’s sense of connection to your cause.

When you give them a tangible benefit for their gift, it makes them feel that they are a member of an exclusive set or club. Why not try one or more of the following gift-giving ideas to boost your results during your next fundraising or membership drive?

Offer Donors a Choice

Instead of sending out the same gift, why not partner with a third-party vendor to produce a selection of gifts that donors can choose from based on their level of giving? Allowing your donors to pick their own gift ensures that they really will like and enjoy the incentive that they will receive and increases the chance that they will use it where others will see your logo and messaging.

Custom Drinkware

Mugs, tumblers, water bottles and insulated beverage carriers are great choices, because they are something that your donors or members might use every day. Just be sure to customise them with your nonprofit’s logo and tagline to build brand awareness and loyalty. These types of gifts also help to keep your cause top of mind because it’s likely that recipients will use them daily, and possibly in public settings, such as the workplace, helping to increase interest in your NFP.

Embossed T-Shirts and Hats

Apparel is another thoughtful gift that helps your donor feel more involved in your work while raising awareness of your brand. In addition to your NFP Logo and tagline, consider embossing these types of gift items with a fun, lighthearted image that’s eye-catching but true to your nonprofit’s mission. Doing so will increase the appeal and “collectability” of your gift.

Carry-Alls and Cover-Ups

Messenger bags, packs, totes, jackets, blankets, towels and umbrellas are items that might be a little costlier to send to multiple donors, but their popularity and usefulness make them great gift choices to imprint with your branding images.

Fun Incidentals

Smaller items, such as addresses labels that are customised with your donor’s information, or pens, keyrings, notepads and calendars that are branded with your logo and contact information are all low-cost, budget-friendly items that allow you show your appreciation to your donor.

Meaningful Experiences

Finally, don’t forget that some of the best gifts that any of us receive involve unique events and experiences. Rather than sending a tangible item to your donors, consider offering them exclusive access to information, or a fun occasion, to show your gratitude for their contribution. Give your donors the VIP treatment and invite them on special tours to see the inner workings of your organisation. Consider hosting events and look for ways to give your donors unique experiences that will be memorable and enjoyable. For example, if there are entertainers or other celebrities at your event, invite your top donors backstage to meet with them personally.

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Planning Your NFP Impact

As we go about our days, it’s very easy to get caught up in the busyness of our everyday routines. Sometimes, we may become so focused on performing specific tasks that we may forget about the real reason why we are working so hard. Everything action that we take, no matter how big or small, should ultimately contribute to making meaningful change.

Before we can make a difference in our communities, we first need to create a plan. The following steps will help your NFP identify needs and issues, discover and implement solutions, and measure the results.

Identify Needs in Your Community

The first step to defining your impact is first to clarify what problem or issue you are trying to solve. Do you understand the real needs in your service community? How is your NFP uniquely positioned to help? What expertise, resources and assets can you leverage to make a difference? Activities such as conducting a needs assessment can help you discover problems as well put you on the path to discerning their root causes.

Determine Outcomes

Ultimately, who do you want to benefit the most from your work? What is the expected outcome of your work in both the short and long-term? How can participants build upon short-term success to create more enduring change over time? In addition to considering your beneficiaries, think about other stakeholders, and what actions you may need them to take to help you achieve your objectives.

Map the Path Forward

When planning the steps that you need to take to reach the desired result, always keep in mind that your planned outcome should be the driver of all your activities and efforts. Use outcomes to help you determine your specific objectives, and what individual steps you and others must take. Each objective should be realistic, measurable and achievable.

Don’t Forget About the Importance of Culture in Creating Change

Long before your NFP can make a positive difference in the lives of others, you will likely need to change your culture to one that is less focused on costs and move from a scarcity model of operations to one that is outcome-driven. To create a culture of impact, encourage your people to continuously seek ways to provide greater value to your members. Make it safe for them to take some risks and experiment with new ways of doing things to find better, more effective methods. Encourage and facilitate life-long learning, open communication and skill development to help your team grow both personally and professionally.

As your team strengthens their core competencies and becomes more flexible, they become better at evaluating their own performance as well as that of your programs and services. Empower them to make direct decisions on the front lines and use their new insights and abilities for your NFP’s best advantage!

Monitor and Evaluate Your Progress

At the outset, you should create benchmarks that will help you measure your NFP’s progress as it works towards achieving specific objectives. It’s also a good idea to periodically re-evaluate them to see if these goals are still relevant and necessary to achieve the desired outcomes.

Sometimes, it’s tough for nonprofits to have the unbiased insight necessary to objectively evaluate their performance and the impact made by their programs and services. If you suspect that this is the case with your organisation, you might wish to consider bringing in an independent consultant or evaluator to help your NFP understand the difference that it makes, and, to help you identify areas that you should focus on to increase efficiency and effectiveness.

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Tapping Into Nonprofit Members Through LinkedIn

In NFP circles, we talk a lot about the importance of using social media to build support for your nonprofit and its work. While there are plenty of articles and podcasts out there that discuss how to put Facebook and Twitter to its best use for your NFP, LinkedIn is one really useful platform that’s often overlooked. The following strategies will help you unleash the power of this social media channel to benefit your nonprofit!

Why LinkedIn? Look at the Demographics Your NFP Can Tap!

According to Omnicore’s recent research, LinkedIn currently boasts 562 million users, and adds two new users every second! 45% of users who read posts on this channel occupy the top leadership and management posts in their organisations, making it an excellent platform to discover potential new board members and other top talent for your NFP!

41% of millionaires also use the site, making it the go-to location to connect with this demographic and potentially recruit key donors to your cause. It’s also a great marketplace to interact with younger, highly-skilled and educated individuals and encourage them to advocate for your cause, as 13% of millennials, and 40 million college students or recent graduates, have a LinkedIn profile!  This same fact makes the channel a great place to find talent to fill your open volunteer and staff positions!

Align Your Profile and Messaging with Your Mission

To get started using LinkedIn, you will need to create your nonprofit’s profile. Keep your messaging in alignment with your mission, as well as be consistent in tone so that it matches the messaging on your other social media profiles. Use keywords that are in sync with your values, goals and overall purpose to make it easier for others to find and connect with you. Don’t forget to include a link to your nonprofit’s official website, along with links to your NFP’s other key social media profiles on Twitter, Facebook and Instagram.

In addition to creating an official profile for your nonprofit, your key members should also create personal profiles and connect with your organisation, to help raise awareness and support for your work! In this way, board members, directors and other prominent leaders in your organisation can create and connect with a community of like-minded professionals that can support your NFP through advocacy, donations, volunteering and more!

Move Past Your Profile

Many organisations invest the time to create a winning profile on the platform, and then quickly abandon it to spend more time on other social media such as Facebook and Twitter. When creating your profile, you should keep in mind that LinkedIn isn’t just a networking platform or job search engine. It also offers users the ability to build their credibility, establish their position as thought leaders and increase their reputation by facilitating conversations where members can discuss ideas, events and trending topics as well as ask one another for opinions and advice.

Best Practices to Create Content that’s Relevant to LinkedIn Users

When used correctly, LinkedIn can be a great platform for you to tell and share your nonprofit’s best stories. Invite your key members to share their personal accounts of how your organisation has impacted their lives and the lives of others in your service community. Create articles that others will find useful and interesting. Currently, lists and how-to articles tend to perform best on this channel.

Unlike other forms of social media, research shows that the articles that do best on LinkedIn don’t include videos. That’s why you will want to limit the visual portion of your content to include only one, or possible two high-resolution, captivating photos at most. If it will help to simplify complex data or processes, you may wish to embed only one clear and concise infographic later in the text of the article to make the content easier to understand and remember.

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How to Maximise Single Volunteer Events

One of the hottest trends in volunteering today is single day events. Australia Day and National Volunteer Week are two of the many annual events that inspire thousands to help others by donating their time, energy and talents to others! This type of volunteering allows people that are passionate about your cause to act on your behalf for a very short span of time. While single day events are very popular now, even donating as little as a a day, or just a few hours of time, can provide a significant boost to NFPs!

Like other forms of volunteering, one-day events raise awareness about the needs in your community and help your NFP make a real difference! Use these tips to make the most of these events!

Divide the Work

To make the most of a single day, and a crowd of volunteers, you will need to divide the workload up into a series of specific tasks. Divide your volunteers into teams, and have a member of your staff lead each group to help them stay on top of their tasks for the day.

Manage Work and Teams with Event Apps

Use event apps to help you keep track of the number of tasks, and hours, worked by individuals and groups of volunteers. In addition to making it easy to keep up with the contributions made by your single day volunteers, many apps will sync with social media channels, making it easy to give shout outs and offer recognition for work, and, issue challenges to others to pitch in, do their part and join in the fun!

Create a Sense of Belonging

Help your volunteers get into the spirit of things by giving participants a specially themed t-shirt or other swag that commemorates your single day service event, and helps them feel a part of your organisation and its community!

Connect Your Volunteers to One Another and Other Opportunities

Create a member directory, or, provide an online forum where volunteers can connect with one another and your organisation long after the event is over. By giving your volunteers a way to keep in touch, you further strengthen your bonds with them and your organisation, and help them feel more engaged with one another and your work, which is crucial to convincing them to volunteer again and continue supporting your work.

Know the Why

Want to keep your single day volunteers coming back for more opportunities to support your organisation? Discover their “why.” There is a reason why each volunteer chooses to donate their time to a specific cause, and it’s your job to learn this reason. Once you know it, you are more able to create a customised program that helps each volunteer meet this specific need.

It could be something simple like altruistic leanings and you are simply the closest nonprofit to their home, or, it could be something personal, such as sharing something in common with a founder, or, even one of your service recipients.

Whether someone has volunteered for just one day, or even for a longer period, once you know someone’s reason for volunteering, take the time to save this information in their volunteer profile. Mark this alongside their contact information, and list of skills, talents and preferences. This way, you can make them aware of new opportunities to volunteer with your organisation in the future, as well as be able to best match them to tasks and duties should they continue their support.

Give them a Purpose

To remain motivated throughout the day, volunteers need work that is meaningful to them. Help them stay energised by giving them a sense of purpose. Look for ways to connect tasks to the mission and help them keep the bigger picture top of mind. When assigning tasks, let your volunteers know precisely how that task benefits your service community.

Don’t Bore Them!

Avoid pigeonholing your volunteers into one or two repetitive tasks that they do over and over. Look for ways to add variety and spontaneity to their activities. Of course, there will always be tasks that are routine and that must be done more than once. However, you can help your volunteers break up the monotony.

Set Measurable Goals

All of us work harder, and better, when we have something to strive towards. That’s why its so important to give your volunteers a clearly defined, realistic goal at the start, even if they will be with you for only one day!

Don’t Forget to Say Thanks!

Once your volunteer has completed their work for the day, don’t forget to express your gratitude! In addition to saying thank you in person, post a list of your volunteers on your website, along with the results of their work! One way to show just how much work you were able to accomplish by having everyone join in and take part is to shoot some video or take candid pics of your volunteers in action. Be sure to capture clear before and after shots to show just how much difference was made during your single day of service event to encourage others to join in next time!

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Host a Charity Bake Sale

Need a fast, easy and fun way to quickly raise some cash for your nonprofit? Consider hosting a charity bake sale! This type of fundraiser not only increases the profile of your NFP in your community, but, it’s a great way to get more of your people directly involved in fundraising as you will need a host of volunteers to bake cakes, pies, cookies and other goodies, as well as sell them during your event! Consider using some of the following tips to ensure that your next bake sale is a success!

Enlist Help

Begin planning for your event early so that you have plenty of time to recruit several volunteers with culinary talent. Everything is more likely to go off without a hitch if you spread the workload out and have several people involved with the baking process.

Partner with local businesses or other third parties to increase the number and selection of baked goods that you offer for sale. Your partners may even be able to help with the actual selling process by providing space and manpower for displaying your baked goods and selling them on behalf of your organisation.

Diversify Your Offerings

The most successful bake sales offer a wide variety of tasty treats for sale. Think of multiple sizes and flavours of cookies, cakes, and cupcakes as well as pies, turnovers and similar fare. Be aware that some ingredients may put allergy sufferers at risk, so take the time to clearly label all of your baked goods that contain specific nuts and other allergens. Include some items that are gluten-free or that don’t contain eggs and dairy to give folks options if they are vegans or otherwise avoiding these ingredients.

Keep in mind that you don’t have to just offer the finished product at a bake sale. Jars of pre-made, speciality mixes for cakes, cookies and breads are popular choices at these types of events.  You could also offer tea, coffee and other refreshments to go along with the baked item. If you have a large space, consider offering to seat individuals who want to enjoy their purchase on-site.

Price Your Items

Offer items for sale at a scale that will encourage the items to move quickly. Clearly label each piece with its price before your event begins. Offer discounts to those who buy multiple items to promote greater sales.

Publicise Your Event

Make sure that you take advantage of all your social media channels to get the word out about your bake sale. Make and distribute flyers and handouts well in advance of the event, and consider advertising on local tv, radio and newspapers to publicise the event. You can also consider holding your sale in conjunction with another event that typically garners a lot of in-person foot traffic, such as a popular local festival or similar event.

Offer Additional Opportunities to Donate

Set up a mobile payments kiosk to make it easy for your supporters to tap, donate and go at your sale. Setting up a good old-fashioned collection jar is another way to encourage others to make a contribution to your organisation that’s above and beyond simply buying your baked goods.

Donate Any Leftovers

Rather than taking unsold items home, consider donating them to a local food bank so that nothing goes to waste.

Share Your Success!

Don’t forget to take pictures and videos of your event. Once you’ve tallied your proceeds, share the images of your sale, along with the results, on your website and social media to show everyone how much fun everyone had, and how their participation will be used to further your cause!

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Tips To Retain Your NFP Members

While many nonprofits almost exclusively focus on recruiting new members to their NFP, it cost much less in marketing costs, as well as time, to keep the ones that you already have. The following tips will help you quickly identify who is about to leave, and what you can do to keep them.

Do Your Benefits Offer Real Value?

Members join because they feel that your NFP has something worthwhile to offer them in exchange for their membership fees. Regularly evaluate your member benefits plans to make sure that you are giving members the services that they want and need. Consider tiered benefits packages that are priced accordingly, to be able to provide basic services, as well as options to those supporters that are willing to give a bit extra in exchange for additional value.

Communicate on a Regular Basis

Members typically join clubs and associations because the benefits and perks are very desirable. The reason they stay with an organisation is because of engagement. Don’t wait to say hello and build your relationship when you send the renewal notice. Communicate with your members on a regular basis. Send newsletters, and other emails that let your members know how their benefits help them and others with your organisation. Contact them to let them know about the ways your organisation is advocating on their behalf to advance their concerns and make a difference!

Use a Database to Track Your Memberships

Keeping up with members can be extra challenging if you don’t have an effective system that tracks their information and behaviour. For example, Admin Bandit’s software makes it easy to keep track of your members, whether they’ve paid their fees, and, will also keep up with any donations that they have also made to your organisation. Those who pay late, or, who have failed to renew their membership may be on the verge of leaving your NFP. Quality software will show you which members are up-to-date, and which may need a gentle reminder to send in their dues.

Make it Easy for Members to Pay Their Dues

Diversify the payment methods that you accept to make it as easy as possible for members to join. Don’t sit on renewals, but process payments promptly. Allow recurring payments for users with credit cards so that renewals process automatically once the initial subscription has been confirmed and paid.

Get Everyone to Pitch in for Recruitment Drives

Attracting new members can be a very costly process. Reduce your expenses, and, improve your chances of success by asking members of the board, existing subscribers and others connected with you NFP to reach out to their friends and family. Use software to track social mentions and interactions with your nonprofit, and track donors as well, to come up with a list of suitable candidates for recruitment.

Finally, don’t forget to show your appreciation to your members for joining your organisation. Promptly welcome them to your group and send regular reminders about additional ways that they can get involved to help advance your mission. The more involved your members are with your NFP, the more likely they are to continue their memberships!

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How To Add Revenue Streams to Your NFP Event

To be worthwhile, nonprofits need to take in a healthy margin of revenue that’s above and beyond their costs to host their fundraiser. To accomplish this, many NFPs focus solely on increasing the price of admission, and the number of tickets that they sell, to reach their fundraising goals. This strategy can be a bit shortsighted, however, since it leaves potential sources of revenue on the table. The following tips will help you maximise your NFP’s revenue streams during events.

Use Sponsorships to Lower Your Cost

Seek out external third parties to sponsor your events to help defray some or all the costs associated with hosting the event. This way more of the funds that you raise can go directly towards your nonprofit’s programs and capital funding projects! Another way to reduce your costs is to recruit volunteers to staff the event!

Offer Tiered Ticket Packages

Consider offering general admission tickets, alongside VIP tickets that provide an enhanced experience. The latter will give more benefits to attendees during the event who pay the higher entrance fees. The benefits will help you  to increase the amount of revenue your NFP earns from the event.

Sell Refreshments and Merchandise

Selling concessions or merchandise that commemorate the event, such as customised t-shirts or coffee mugs, are great add-ons that typically sell well during concerts, festivals and similar events.

Sell Advertising

Another way to increase your event revenue is to diversify your NFP’s online and offline advertising spaces. In addition to allowing advertisers to place display banners on your event page, sell ad space on the event’s actual invitations, along with your NFP’s physical and email newsletters. Allow third parties to sponsor individual sessions during your event, or even invite them to showcase their expertise by leading workshops or seminars. You can also charge advertisers to hand out their brochures, freebies and other promotional items in person, or send several shout outs for your sponsor on your NFPs social media for a fee!

Survey Attendees and Sell the Research

Focus groups have long been a popular way for marketers to gather feedback from their target audience. Being able to assemble a large enough group of people for an official survey, however, is typically difficult, and costly to arrange. That’s why your nonprofit’s events are the perfect opportunity to poll attendees. The results offer valuable insight into a variety of potential topics that any number of marketers, advertisers or other researchers would be interested in obtaining in exchange for a fee.

Attend Free Training to Learn More

To improve your ability to raise additional funds at your events, consider attending this free online webinar offered by Charity How To on Wednesday, June 20th, 2018, at 3:00 PM (Local/EDT). The course is presented by event planner A. J. Steinberg, who will provide tips and insider secrets especially designed to help nonprofits increase their revenue streams.

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Invest In Your NFP Today

Operating from a scarcity mindset often leads nonprofits to shortchange their future. It is true that there is a limit to nearly every resource imaginable, and it’s also true that nonprofit boards need to be wise stewards of the resources that they have. Your sole focus, however, shouldn’t only be on the resources that you have, and what it will cost to deploy them.

Adopt a Long-Term Outlook Rather than Focusing on Short-Term Gains

When this is your mindset, it becomes very tempting to justify your NFP’s expenditures by spending the bulk of your revenue on increasing the number of services and projects offered to the community. Instead of spreading yourself too thin, why not look for ways to increase your NFP’s efficiency and effectiveness, and enhance the quality of the core services that you already provide? It is time to invest at least some of your revenues in expanding your NFP’s ability to meet the needs of your community.

Ways to Invest in Your NFP Now

The following three strategies can help you invest in your NFP to encourage future strength and growth.

Training and Development

If you want your organisation to be powered by exceptional people that exceed expectations and deliver excellent results, then you must spend the time, money and effort necessary to train and develop them!

Leadership training and other professional development programs enable your staff to learn new skills so that your organisation has knowledgeable in-house experts to help your organisation overcome obstacles that might derail your NFP’s progress.

Update Your Technology and Actually Put it to Use!

Outdated technology hinders performance in a myriad of ways. From delays due to lost information because of computer crashes, to the inability to track and manage donor relationships, continuing to use old technology is typically more expensive than the price to upgrade when long-term costs are factored into the equation.

Upgrading your accounting software to one that’s specially designed for nonprofit use, such as Admin Bandit, and deploying newer technology, like optimising your blog for mobile users, simplifies and speeds up your processes. This one step also increases the accuracy and security of your information, making it easier to create records and reports. This will allow you to make more informed decisions and create more effective strategies.

Short on Funding? Increase Your Marketing Budget!

Building your brand, discovering what content is meaningful to your audience and learning your donor’s needs and preferences are just a few of the critical actions nonprofits must take to increase the results of their fundraising campaigns. Increasing your marketing budget makes fundraising easier and more effective. It’s also the first item in the budget that’s cut back on during difficult times. Instead of falling into this trap, look at ways to increase your funding so you have more to put back in your marketing budget!

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