Feeds:
Posts
Comments

Archive for the ‘business ideas’ Category

Social media marketing is a relatively new thing, but before that, NFPs had to rely on Public Relations (PR) to get the word out about their mission and latest fundraising efforts. But, PR still has a place in the nonprofit world, so let’s address some great ways to give your organisation a PR boost.

Develop relationships with journalists and reporters

If you have good relationships with journalists and those responsible for getting your story out there, then you have more chances of being successful. Know the media outlets and make sure you reach out to the right individual, depending on your PR requirements. Make sure you also supply lots of high-quality photographs to capture their interest.

Keep up with current trends

Try to connect your stories with the latest trend topics or times of the year. If you are doing something special at Christmas time, then you can promote that in December. If you are joining forces with something that is happening locally to support a wider issue, then let the outlets know. Stay current with what is going on in social media, on television and in the newspaper. That way you have more chance of being successful with your pitch.

Let your supporters speak

Your PR efforts don’t have to be concentrated from just your organisation. Your supporters can also be central to your press releases, and you can write them in conjunction with them and distribute them in the same way. Think about what your supporters can offer in the way of a good narrative and then see if they would be of assistance in helping you get extra publicity.

Demonstrate your results

Use the media for more than just opportunities to promote your latest fundraiser. Come up with some great stories – from your point of view or from someone who was assisted by your charity. People love to read stories of hope, particularly with a strong human interest element. It makes it real and will resonate with potential volunteers and donors.

Show your particular expertise

Depending on how well your relationships are with individual reporters and journalists, get them to consider you every time an article is required on your particular niche. You can provide quick quotes on health or women’s issues, or whatever your mainstay focus is. This will make sure you are always seen as an expert in your industry rather than just an NFP trying to raise money.

Advertisements

Read Full Post »

When a new nonprofit first forms, the budget is likely to be very lean. Startups typically struggle during this phase as they begin to organise and recruit the initial team, define their mission and develop their strategic plans.

Resources are typically scarce during this stage as new nonprofits often struggle to bring in enough funds to cover their overhead and finance their service projects. Unfortunately, many nonprofits feel pressure to continue to keep staffing and overhead costs overly low, even once they have secured their finances and reached sustainable growth.

The High Cost of Shortchanging Development When Controlling Overhead

While it is important to take steps to ensure that funds are wisely spent in any organisation, keeping too tight of a rein on overhead can prevent nonprofits from investing in recruiting top talent, building infrastructure and expanding their capacity. In the end, this penny-pinching strategy shortchanges the nonprofit’s prospects for long-term growth.

The Importance of Building Capacity to Support the Mission

Service programs need resources if they are to be effective. Your nonprofit’s infrastructure needs to be able to provide the support that programs need so that they can be executed and operate properly and advance your mission.

For example, you might allocate extra funds and build your capacity by upgrading your hardware and software so that you can expand social media efforts and increase outreach through additional upgrades to your website and expanding your email marketing. Other ways to increase capacity include hiring a developmental director to assist with developing a comprehensive, financial strategy, and creating a more unified approach to fundraising for your nonprofit.

Convincing Your Board and Donors that Capacity Building is Worthwhile

A capacity building plan can help you to convince your board, donors and other supporters that it is necessary to raise funds specifically to increase your NFP’s capacity. Deciding which areas of your organisation need to be improved to increase the level of service that you provide is the first step of creating a capacity building plan.

Once you have decided on what areas can be improved with additional funds, come up with a timetable of how and when the funds will be spent. Define how your organisation’s impact will be changed and increased as a result of spending in each particular area.

Regardless of which area your nonprofit decides to build up to increase its capacity to support the mission, the important thing for boards and donors to understand is that this is money that is well spent. It is money that is necessary to increase the effectiveness and efficiency of your organisation.

Read Full Post »

innovationWhen most of us hear the word innovation, we likely think of the creation of new products and services. The true meaning of innovation, however, isn’t limited to the invention of new things that no one has seen or dreamed of in the past.

The word innovation comes from the Latin word innovare. Meanings of this term include to “make a change from established routines and practices or to restore or renew something that already exists”. Innovative NFPs find ways to increase communication and successful relationship building with multiple stakeholders so that more individuals come to understand and support the nonprofit’s vision.

The following are some strategies that innovative organisations use to sharpen their focus and gather supporters to help them change either the entire world, or, at least their corner of the world.

Innovative NFPs Create and Maintain Communities

Forward thinking nonprofits can multiply their efforts, and increase their results, by focusing on the human element and seeking ways to connect with others. These organisations focus on communication to raise awareness and donations, building networks of like-minded individuals who come together to participate in the organisation’s projects.

Get Up!, is one Australian nonprofit that relies on its community of supporters and network of strategists to bring attention to environmental, civil rights and other social justice issues and effect change. Since its founding nearly a decade ago, the organisation’s supporters have raised billion in mental healthcare funding, and prevented the opening of new major coal mines that harm the Great Barrier Reef and other parts of the ecosystem.

Forward Minded NFPs are Open to Change and Experimentation

Charities and associations that are the most successful in terms of fundraising, and their ability to provide services to their communities, tend to not rest on their laurels. Rather than being content with doing things the way “they have always been done in the past,” the most innovative NFPs are open to trying new ways of doing things.

For example, rather than relying on traditional fundraising events to raise money, such as direct mail appeals, raffles and auctions, the Movember organisation utilises social media to raise awareness and donations via crowdfunding.

Since 2003, the organisation has issued challenges to raise awareness about prostate cancer and other health issues that primarily affect men. Some of the more unique events include volunteers growing a mustache during November. Supporters can also participate in physical challenges such as running a marathon or climbing a wall and then share their results on social media to encourage others to donate and get involved.

From its humble beginnings in a bar in Melbourne in 2003, this Australian charity has grown to now include chapters all around the globe. As of 2015, over $770 Million Australian dollars have been raised since the NFP’s founding, and over 1,200 projects that support men’s health have been funded.

NFPs with an Innovative Mindset Use Confidence to Power Change

While building a community of supporters, and experimenting with novel approaches to fundraising can make it easier for your nonprofit to accomplish its mission, willpower and confidence also play a powerful role in the success of your efforts. Being able to remain upbeat, positive and determined in the face of overwhelming odds can help your organisation continue to push for change and achieve results.

An example of this is the good work done by the Fred Hollows Foundation whose mission is to end preventable, treatable blindness in Australia and around the world. Each year, millions of people all around the world lose their sight, but 4 out of 5 of these individuals have a preventable, or treatable, cause of blindness.

The nonprofit continues the good work started by eye surgeon Dr. Fred Hollows, and is primarily focused on raising money to train doctors and other healthcare professionals, provide medical facilities, equipment, and antibiotics and continuing to perform sight-saving operations.

According to the foundation, “Our work won’t stop until the injustice of avoidable blindness is completely eradicated in Australia and in the rest of the world. We believe, without a doubt, this will one day be accomplished.” Since its founding, the organisation’s determination and focus have enabled them to restore the sight of over 2 million individuals around the world.

Is your nonprofit making progress towards its goals, is the completion of your mission in sight, or, is something holding your organisation back from achieving its peak performance? If you’re not quite hitting the mark for your fundraising and other goals, it’s probably time to look for ways to shake things up and try something new!

Read Full Post »

Running a charity in today’s modern business world can be very problematic, as can achieving positive and long-term financial strength. However, despite all the complex issues which need to be overcome, it is of course, very rewarding. Here are some of the challenges facing NFPs today.

Governance issues

Governance can be a very large issue for NFPs. A nonprofit is entirely different from a for-profit business as the board, CEO and stakeholders need to be taken into account for every decision that is made. And then there are the government rules and regulations on top of that. Unlike a for-profit organisation, the board members have a large say in what goes on. A trustee has the huge task of catering to every demand and is personally liable for every decision and action they take.

Sourcing talent

To be the best at what you do, you need the best team members to help you achieve it. But this can be hard from a non-profit’s perspective, particularly with low budgets and high salary expectations. Mentoring top talent can take time and money. And as many staff come to nonprofits with very little experience and then leave once they have developed their skills, it can be very difficult to retain them for the long-term.

New NFPs can struggle

As new NFPs enter the marketplace, it can be a struggle for them to keep up with the more established and larger sized charities. It can be difficult for them to take risks and they don’t have the reputation to gain the support of donors and supporters. Until they grow, small NFPs can experience many frustrations, and many often close before they are even given a chance to succeed properly.

Educating the public

Charities have changed a lot over the years, and for the most part, the general public isn’t even aware of what a charity represents. They are unsure as to who is paid and unpaid and overestimate how much money goes into issues such as fundraising and administration. Education needs to be a big part in leading the way for change in this area.

Demonstrating impact

While there is a lot in the news about charities – which ones are actually succeeding in their goals? Which charity is doing a great job? And how are they representing their success to the general public? Demonstrating your impact in a successful way is one of the best ways you can increase your donations and support. But achieving that successfully can be one of the biggest issues any charity can face.

This list is not necessarily exhaustive but as you move forward, it is important to note that transparency and communication are a great way to overcome these and many other issues that your NFP may come across.

Read Full Post »

Being a volunteer treasurer can be a huge responsibility, and during your most busy periods, you may find yourself struggling with the workload. Being able to manage your time efficiently becomes more important than ever, especially when you have finance issues and reports looming.

Here are some tips and tricks we garnered from other volunteer treasurers.

Skip the occasional meeting

While some meetings are important for you to attend, some meetings can be dealt with by a treasurer representative. Send someone on your behalf so you can catch up with your workload. They can then report back with anything that needs actioning.

Work from home

If you face a long commute or are juggling the hours between work and home, perhaps there are tasks which can be carried out at home. If you can access your finances on the cloud, then you may find that a lot of your workload can be handled directly from your home office.

Schedule your day

Without a set schedule, you have more chance of your time getting away from you. Plan to do specific tasks at set times. Check all emails first thing in the morning and then don’t check again until later in the day.

Work an early morning shift to get stuff done

If you can, plan for early morning periods where you can work uninterrupted. You may be surprised at just how much work you can get done at 7 am on a Saturday morning. Try not to make a habit of it, of course, but a few hours of working alone can do wonders for your overall schedule.

Rely on help from others

In truth, you cannot do it all. That is where colleagues and volunteers can come in handy. Seek help from quality staff who are as dedicated to the task as you are and who can help clear some tasks from your inbox. Delegate every opportunity you get.

Say no if necessary

It is important that you say no to some of the many requests that land on your desk. Just like you don’t have to attend every meeting, you also don’t have to go to every luncheon or do every bit of research that is asked of you. Prioritise your personal tasks, so you don’t stretch yourself too thinly.

Set time limits for volunteers

Volunteers may have issues and wish to discuss their problems with you. Let them know at the beginning of the meeting that you can only spare 5 or 10 minutes and keep to that time limit. Meetings can easily overrun and take up the majority of your office time.

Remember, it is your time. Being firm with your time limits and sticking to your main responsibilities is in your best interests. It will allow you to manage your workload more effectively and minimise the number of hours you work overtime.

Read Full Post »

conference-1886025_640Having a successful board meeting involves a bit more planning and effort than simply setting a date and time, crossing your fingers and hoping that everyone shows up.

The following are a few steps to take to ensure that your board’s next meeting is a successful one.

Use the Agenda to Determine Length and Location

While some planners begin their preparations by deciding on the venue, or actual duration of the meeting first, it might be a better idea to allow the agenda itself to be the starting point.

An agenda is simply a formal, written list of the activities that are planned to occur at your board’s meeting. Most agendas will start with a call to order, or roll call, and will end with the formal adjournment. In between this, the specific items of business that the board plans to discuss and act upon are listed.

Sometimes, if there are a large number of items to get through, some boards adopt a consent agenda, so that important items that have already been discussed can be approved with one vote.

The number of items on your board’s agenda, and the amount of time that each is expected to take, usually determines the actual length of your board’s meeting. Sometimes, the planned length of your session will also affect your board’s choice of location for the meeting. For example, if your board only meets a handful of times a year, it may be better for your meeting to be set to occur over a few days. It could even be held in conjunction with a hotel, so that board members can be certain of having a place to stay and rest. Choosing a location that is centrally located for most of your members is usually the best option when the meeting is scheduled to last several hours or more than one day.

Other boards may meet on a monthly basis, and discuss items frequently, so these meetings may only need to last an hour or so to cover all of the topics that need to be considered and acted upon. In these cases the meeting could reasonably be held on site at your nonprofit’s main offices. This is especially a good choice if your nonprofit has the resources to make teleconferencing available to board members that might live some distance away from the meeting’s location.

By allowing the length of the agenda to be a guiding factor when planning your board’s next meeting, you can choose a length and place for the meeting that will be more convenient for your board members. This increases the chances that more of your members will show up for the meeting and enjoy their service on the board.

Remember that Board Members are Only Human

When planning your board’s next meeting, it’s important to keep in mind that your NFP’s board members have needs. It’s also a good idea to offer and serve the appropriate meals when meetings are scheduled to occur over several hours or days. Even when it is expected to last just an hour or two, offering light refreshments is a good way to help members maintain their energy and attention levels during the meeting.

In addition to meals and snacks, it’s also important to schedule time for board members to meet and socialise before and during the meeting if it is expected to last for several hours or days. This way, your members get a chance to know one another as individuals, which reduces the chances of misunderstandings and other conflicts and increases their ability to cooperate and collaborate with one another.

Allow the NFP’s Chair to Set the Pace

Regardless of the number of items on your board’s agenda, or the length and location of the meeting, it’s important that your NFP’s chairperson is ready to set and control the pace of the meeting. This needs to happen so that board members don’t get bogged down in too many details. This will also ensure that the meeting doesn’t drag out too long, and the work that needs to be done is accomplished.

While you want your chair to encourage open discussion, your chair needs to be able to facilitate communication while also controlling its flow and length. If your chairperson is new to the role, it may be a good idea for your chair to attend training on how to conduct and preside over board meetings. This will help them understand actions that they can take to ensure that members stay on task and that the meeting flows smoothly.

Help Board Members to Prepare for the Meeting

One important way that you can ensure that progress is made during your board’s meetings is to make sure that all of your members are well-prepared. Make certain that you provide board members with the reports and other materials that they need well before the meeting is scheduled to take place, and encourage them to do their homework on the issues before the meeting occurs.

Read Full Post »

apple-desk-laptop-workingContinual learning and education are important regardless of what your role entails. It enables you to push and motivate yourself so you can engage more fully in your position, non-profit or otherwise.

Education, in any form, is vital to both your personal and professional life and can help in your future success stories. Showing an eagerness to learn and ability to increase your knowledge is very exciting to many employees and NFPs.

Did you know that there are many free educational opportunities out there? And did you know many of these are suitable for volunteer treasurers and NFPs?

Each year, NFP advocates and individuals offer free webinars on subjects specifically relevant to charities and not for profits. They can be a valuable source of information, particularly when they impart knowledge that can have enormous benefits to your organisation.

Learning from others who have gone before you is a great asset to your career path. Why make mistakes which can affect your fundraising ability or cost your NFP money when you can follow the advice of other fundraisers and charity workers? And as much of the work you do is relevant only to the NFP niche, it makes it even more advantageous to take advantage of these offers when they appear.

So what’s in store for January? Here are a handful of exciting webinars to get you started. Bear in mind that many webinars are offered live rather than as a recording, so you may need to set a reminder in order that you don’t miss these and other similar events.

The 7 Fundamentals of a Monthly Giving Program – January 12, 2017

In this 30 minute webinar, you will learn how to recognise monthly donors, how to set your ask amounts, how to present results and how to plan for growth.

10 Signs Your NGO Excels at Social Media – January 18, 2017

This live webinar will show real case examples of how to use images and video to increase engagement, how to inspire your donors to give as a result of social media and how to format online news and blog content for maximum effectiveness.

Finding New Donors for 2017 – January 18, 2017

This webinar will take you through new places to find donors, how to build your email list, cultivation tips to keep your existing donors and fast ways to thank your donors.

As technology changes and develops, so does the demands of fundraising and financial management. Keeping up to date with this ever-changing technology is more important than you think, especially since many of the areas are becoming more mobile in their capabilities.

New information is always relevant to fulfilling your role adequately. Familiarise yourself with NFP-related websites and mark your calendar with the many relevant webinars which will come your way in 2017 and beyond.

Read Full Post »

Older Posts »