Nonprofits face increased pressure from both governments and their communities to do more with less, and to put their existing resources to their best possible use. Investing in technology and other tools is one way that your NFP can increase both its efficiency and effectiveness and allow you to generate a greater impact.
The following are three suggestions on how to use tech innovations to their best advantage for your nonprofit.
Create and Customise Your Apps
Apps can make it easier for your supporters to make donations to your nonprofit, especially if they are using a smartphone or other mobile platform. In addition to donations, your NFP can also customise your apps to make it easier for your supporters to connect and engage with you. For example, a customised app can help you send content directly to your supporters and allow them to consume it on the go, as well as comment on your posts and interact with other supporters. Creating an app that delivers customised messages and encourages greater interactions between members, volunteers and others interested in your work makes it easier to build a virtual community that is focused on advancing your mission.
Target Your Messages
To ensure that you are sending relevant content and communications to your supporters, you need an easy way to target your messages to the appropriate audience. Use tech like CRM software to help you track your NFP’s interactions with your supporters. This way you can discover more information about what particular areas of your operations interest them most, and then tailor the messages so that it’s more relevant to them.
Build an Impact Platform to Break Down Information Silos
One reason why it’s so difficult for nonprofits to illustrate their impact is that most of the information that they need to access is spread throughout various departments in their organisation. While you can certainly import information from one program to the next, it takes time.
When upgrading software, look for fully integrated solutions, such as Admin Bandit’s software suite, that will give you information on your programs, fundraising, grants, donors and members. This way, you have a full view of your organisation without having to import data from various departments and programs. Software should also be easy to use and allow you to create a full range of meaningful, accurate reports, which improve your board’s ability to govern and oversee your operations while making it easier to illustrate the difference that your NFP is making in your community.
Don’t Forget to Keep Your Staff Current
Regardless of the number and types of technology that you deploy in your organisation, it’s important that your people know how to use it. Hold training sessions to show new members how to use your NFP’s software and platforms and offer periodic refresher courses to ensure that everyone is up to speed on how to put it to its best use!