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Is your nonprofit’s website drowning in a sea of obscurity? The following seven tips can help you stand out from the crowd and increase awareness about your cause.

Focus on Creating Shareable Content

While it’s hard to predict which posts will go viral, and therefore dramatically increase interest in your NFP’s mission, creating engaging content that’s fun to consume and easy to share will encourage your supporters to share it with their contacts, thereby raising awareness and interest in your cause. Be sure to include an easy to follow link directly back to your NFP site on all content that you post on social media.

Make Your Website the Destination to Go for the Latest News About Your Cause

If you want more traffic sent to your website, then you have to make it a destination worth travelling to. Are you using your site to tell short, engaging human interest stories that illustrate the impact made by your NFP and connect with viewers on an emotional level? Are you mixing it up when it comes to length and types of posts? Have you customised your content so that it appeals to each segment of your supporters?

Are you including a clear image with each post? Are you sharing breaking news on your site?

What about your site’s overall design and loading times? Is your NFP website easy to access, search, scroll and otherwise use from both stationary and mobile platforms?

If your answer is “no,” to any of the above questions, then it’s past time to update and otherwise refresh your website.

Include a Link to Your NFP Website in Your Branding and Messaging

Include your website address in your brand’s logo and add it to the rest of your messaging so that visitors automatically associate your website address with your nonprofit and its mission! If you have a short, catchy tagline that describes what your NFP is all about, use this brief phrase as your domain address so that everyone can find your website by typing your slogan in the search bar.

Is it Easy for Visitors to Subscribe and Sign Up for Alerts?

Call attention to your RSS feed by placing it above the fold. Use a third party to provide automatic RSS feeds, and signups for email updates and text alerts so that your supporters are automatically notified when you make a new post.

Targeted Ads

Another way to increase awareness about your cause and drive more traffic to your site is by placing targeted ads on Facebook and other social media.

You can also create posts on social media, and tag your volunteers and other supporters to pique the interest of their contacts so that they can click back to your site to learn more about your nonprofit and the good work that you are doing in your community.

The more likes and shares you receive on Facebook and other social media the more likely that your posts will appear in Facebook’s newsfeed or become recommended posts on other social media channels.

#ThePoweroftheHumbleHashtag#

Don’t forget to include hashtags that relate to your nonprofit in all of your social media posts. This makes it easier for folks to find content by keyword or topic, and can bring completely new visitors to your site.

Don’t be Afraid to Reshare Older Content

Reposting older stories can help establish your credibility in the nonprofit space, and remind supporters and their contacts that your NFP is well-established, and has been making an impact in your community for a long time. So, if you have an older story with an emotional appeal that perfectly illustrates the type of great work that your nonprofit is doing, repost it! Not only does this build trust and respect, but it also increases curiosity about what new projects your NFP is currently involved in, which can bump up your traffic numbers as visitors travel to your site to learn more.

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business-card-contact-business-cards-business-42260I have visited quite a few contact us pages in my time, and I always find them lacking somehow. They should, in reality, be more than just a name, address and a contact form. But somehow it seems to be the one page that gets thrown together at the last minute before the site gets published. Or at least it comes across that way.

Shouldn’t the contact page be the icing on the cake; that last page that they see before they effectively sign up or decide to take the next step and contact you? Then in my mind, it should be more than a form – rather a wonderful continuation of the rest of the website.

So, what can you add to make your contact us page more effective?

An Introduction

It sounds so easy, yet surprisingly this is the one thing that seems to be left off the page. Add a couple of sentences to show them how much you cherish their business and would appreciate the opportunity to connect with them. Simple words can do wonders.

Full Business Name and Postal Address

To assist in clarity, your full business name and address aids in allowing people to contact you via the postal system (yes, it is still used on the odd occasion) and can assist your business when it comes to appearing in Google local searches.

Business Phone Number

Make sure your contact number is clear and legible. If you have various phone numbers, then specify for each department to avoid confusion.

Email Address

If you do intend to add your email address alongside your contact form, then it is best to replace the “.com.au” with “dot com dot au” to avoid it being used for spam purposes.

Opening Hours

If you don’t want to be contacted at all hours of the day or night or only respond to emails during certain hours, then let people know all the facts. This will ensure your soon-to-be clients that you will respond to their queries as soon as you possibly can.

Google Map

If you operate from a brick and mortar address, then Google makes it easy to add your address to your website. Clients can check the maps for directions and not bother you with questions about how to find your business.

Contact Form

Contact pages are a necessity and makes connecting with other companies a breeze. Keep it as simple as possible with as few fields as necessary: name, email address and message should generally suffice in the first instance.

For more information on this topic, read Ingrid Cliff’s post on “How To Write A Contact Us Page That Gets Results”. She is a valuable resource on this subject and her business contact us page is a testament to her knowledge.

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Pushing Add to Basket Button

The famous theoretical physicist Michio Kaku claims that the operating power and speed of computers doubles every 18 months. Naturally, this means a technological advance in every area of our life and, of course, the World Wide Web, where innovations occur on a daily basis. What this means for you is that your website cannot stay the same forever and you should endeavour to update it regularly.

 

Match the Expectations

 

With the hectic development of technology, your users will expect you to do your best to keep up with the trends. Therefore, it may seem unprofessional to keep your website the same through the years while your competitors use more advanced technology and features. Also, bear in mind that smartphones, tablets and even smart watches are replacing the computers and laptops, so your website should be fully responsive on these devices. You don’t want to lose customers because they can’t find you with their Google Glasses, do you?

 

Keep Up With SEO

 

Updating your website, both in terms of content and technical aspects (code, new features, widgets and functions) will make you stand out from the rest and improve your rankings with the search engines. Of course, it can be difficult to tell exactly what the search engines want, but one thing is for certain, they like it when websites are regularly updated. Their small spiders regularly crawl around the web to check for changes on your website. In order to maximise your success, these changes should be carefully done – for example, if you are adding new content, it should be helpful and well-written. If you are making changes to your website, the code should contain no errors, otherwise the spiders may get confused.

 

Provide Important Updates

 

When it comes to your website, it is good strategy to imagine that you are a prospective customer and are visiting it for the first time. Does it contain all the information you need? Is the website user-friendly and easy to navigate? Make sure you can answer yes to these questions otherwise it’s back to the drawing board. If your business changes, don’t forget to update your website, as it is the first place someone is likely to check for more information. If you have changed your pricing or you offer new services (or no longer provide some of them), make sure this is on your website.

 

Make Sure It Works

While you are not required to use the latest website technology or features, you will need to ensure that your website still functions on all systems. Occasionally, it happens that certain devices, systems or browsers no longer support some types of content and if you do not upgrade to a new version of your CMS (Content Management System), or replace it, you risk being stuck with a non-working website. We all know how important it is for it to work so take care of the technical side of things before it is not too late.

 

Improve Your Business

 

Don’t forget that regularly updating your website will make life easier for both your visitors and yourself. Including new online payment options, booking systems, spam prevention tools and automatic verification/confirmation are only some of the features you could use to make it easier for you to run your business. Make sure you check regularly with your IT specialists for new innovations – they may well bring more sales and customers without much additional effort required.

 

Updating your website regularly is essential for maintaining a successful business, even if your main activities are not based online. With the help of regular updates, you can stay on top of the technological development, win the favour of the search engines and attract more visitors. Having said all this, don’t you think it’s time for an update?

 

 

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Ranking

Ranking

Much is written and discussed about improving your website search ranking. Some businesses like Webconfs and that of Chris Thomas specialise in search engine optimisation.  Webconfs has a great list 15 minute checklist of the factors that affect your rankings.

Admin Bandit certainly found that when we turned our attention to improving our ranking for our keywords, the advice of our marketing partner Threesides made a huge difference as we implemented Todd’s advice about anchor text and keyword phrases, to name a few. We then started making sales from around Australia and even some volunteer treasurers overseas found us.

Have you turned your attention to maximising your “organic” search engine ranking? Or are you paying for Google ads for the words which could bring you to the top of the list without paying? What strategies have you implemented to improve your ranking?


Here’s to volunteer treasurers..

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