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Your email list is one of the best resources you have. It consists of people who may have volunteered, are considering volunteering or are interested in your charity. That is why it is important to make the most of this method to boost the number of volunteers you have assisting your organisation.

Keep it short and to the point

While you make think a lengthy email is better, try to communicate all the information you have in one brief request. In today’s age, email holders are often overwhelmed with the number of emails that appear in their inbox. Keep it simple and to the point.

Emphasise the good they can do

Don’t just tell them what they can do, let them know how much they will be helping others by giving up their time. People volunteer to make a difference in the community, so demonstrate that in your email as much as possible.

Showcase the benefits

Volunteering can also teach individuals new skills which will often look good on their resume. Point these skills out to the reader so they understand that by giving up their time, they will also gain skills which can they can use to further their full-time positions or other volunteering positions in the future.

Personalise the email

Add the recipient’s name to the email so that there is a higher opportunity of them even reading it in the first place. It will increase your chances of being noticed and getting your message out there to your audience. Personalisation can increase the average open rate of non-profit emails to increase above the standard 25% to closer to 30%.

Add images to brighten their inbox

If your email text is all words, then your readers will likely skim over it and miss the important points. Add some interesting pictures so they can see at a glance what your charity represents and how they can help you individually. It will keep their attention for slightly longer and give you a fighting chance to gain extra volunteers.

Convey a sense of immediacy

Let your prospective volunteers know that it is important that they respond as quickly as possible. You don’t want to hear from prospects two months after your email goes out. Let them know that interest will need to be provided as soon as possible so you can move on to the next steps of the volunteer recruitment process.

These are all helpful tips to ensure that your email has more chance of being read, let alone acted upon. One bonus tip which you will find especially useful is to keep it real. Show your charity’s personality and aim through your email without trying to be something that you are not. Authenticity is extremely important in maintaining quality connections with your readers, your volunteers and the general public.

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apple-desk-laptop-workingContinual learning and education are important regardless of what your role entails. It enables you to push and motivate yourself so you can engage more fully in your position, non-profit or otherwise.

Education, in any form, is vital to both your personal and professional life and can help in your future success stories. Showing an eagerness to learn and ability to increase your knowledge is very exciting to many employees and NFPs.

Did you know that there are many free educational opportunities out there? And did you know many of these are suitable for volunteer treasurers and NFPs?

Each year, NFP advocates and individuals offer free webinars on subjects specifically relevant to charities and not for profits. They can be a valuable source of information, particularly when they impart knowledge that can have enormous benefits to your organisation.

Learning from others who have gone before you is a great asset to your career path. Why make mistakes which can affect your fundraising ability or cost your NFP money when you can follow the advice of other fundraisers and charity workers? And as much of the work you do is relevant only to the NFP niche, it makes it even more advantageous to take advantage of these offers when they appear.

So what’s in store for January? Here are a handful of exciting webinars to get you started. Bear in mind that many webinars are offered live rather than as a recording, so you may need to set a reminder in order that you don’t miss these and other similar events.

The 7 Fundamentals of a Monthly Giving Program – January 12, 2017

In this 30 minute webinar, you will learn how to recognise monthly donors, how to set your ask amounts, how to present results and how to plan for growth.

10 Signs Your NGO Excels at Social Media – January 18, 2017

This live webinar will show real case examples of how to use images and video to increase engagement, how to inspire your donors to give as a result of social media and how to format online news and blog content for maximum effectiveness.

Finding New Donors for 2017 – January 18, 2017

This webinar will take you through new places to find donors, how to build your email list, cultivation tips to keep your existing donors and fast ways to thank your donors.

As technology changes and develops, so does the demands of fundraising and financial management. Keeping up to date with this ever-changing technology is more important than you think, especially since many of the areas are becoming more mobile in their capabilities.

New information is always relevant to fulfilling your role adequately. Familiarise yourself with NFP-related websites and mark your calendar with the many relevant webinars which will come your way in 2017 and beyond.

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Admin Bandit would like to take this opportunity to wish everyone a very merry Christmas and a happy and prosperous new year.

Thank you for your continued support and we look forward to supporting your non-profit in 2017 and beyond.

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college-1280964_640Having a sense of community in an NFP of any size is beneficial but even more in a large NFP to give a real sense of engagement and inclusion.

Build a sense of community in your not for profit

Building a sense of community allows everyone to feel like they are doing their part and helping to shape the overall project. By doing this, you will find your employees and volunteers will go over and above what is asked of them.

Together you can work hard during the challenges and celebrate the successes.

Let your volunteers and employees engage fully

A strong bond between members in the NFP will help develop a strong shared vision and bring your mission statement to life. If your volunteers or employees feel like they are segregated from other members due to their work situation or positioning, then their role will seem no more than just a ‘job’.

Allow your volunteer treasurer to have the opportunity with your marketing team and vice versa. Enable everyone to create a connection with others and engage on a positive and meaningful level.

Generate excitement around projects

A sense of community will allow a real buildup of excitement and motivation take place when you are due to launch a new project. This will give your project much momentum and give plenty of opportunities for participation.

Your supporters will act as champions to spread the word about your project and maintain momentum for the overall project.

Initiate events to build community

The sense of community does not always come naturally particularly if there is a real mix of backgrounds and individuals in the group. Initiate events to allow people to get to know each other and build on their commonality – the want or need to support the non-profit and raise money to make a difference in other people’s lives.

Ensure clear communication at all times

It is so much easier for everyone to work together once they have a clear view of the NFP’s vision and what they are working towards. If communication is lost and people are carrying out tasks with no set direction, then motivation can be hard to find.

Ensure that all the channels of communication are open both upward and downward and everyone is up to speed with their responsibilities. And this goes for listening as well. If people feel that they are being heard, they will be only too keen to provide feedback and offer support.

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