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Posts Tagged ‘volunteer treasurers’

pexels-photo-31256Coming up on the calendar are some interesting and worthwhile events for NFP board members and volunteer treasurers.

Meetings and Minutes Masterclasses are taking place in Brisbane, Sydney and Melbourne towards the end of April, and are designed to be beneficial for all NFP members with committee, administration or board roles. There is almost always room for improvement in running more efficient meetings and taking better minutes, so those who think they could do with some assistance in this area should have a look at the course information and registration on the Institute Of Community Directors Australia website.

Also just around the corner, the Board Builder Conference, is being held on April 29 in Melbourne. This conference will put a focus on building boards that are responsible, productive and sustainable, and at the centre of organisations that do first-rate work consistently. There will be a selection of speakers to give insight and advice on a range of issues pertinent to modern NFPs, including Kylie Cirak, the Director of Membership Experience at the Institute of Community Directors Australia, and Paul Ronalds, CEO of Save the Children. This is an excellent opportunity to consult experts on your organisation’s particular problem areas, and also learn new management and directorial skills. For further information, and to register, refer to the website.

Finally, but importantly, the Communities in Control Conference is scheduled to take place in Melbourne on May 30th and 31st. This event is a chance to engage with some of the greatest minds in the country and be on the lookout for what is emerging in our cultural landscape, to be able to adjust your organisation’s mission and work to be the most efficient it can be. This conference is designed to be both entertaining and inspirational and aims to bring new ideas to attendees, so community organisations continue to evolve with the communities they serve. There are some high profile speakers, including broadcaster, academic and author, Waleed Aly and actor and comedian Magda Szubanski. Other speakers bringing their valuable perspectives include Holly Ransom, intergenerational economics expert, and Celeste Liddle, Aboriginal and Torres Strait Indigenous Organiser for the National Tertiary Student Union. More information, including an in-depth programme, can be viewed at Communities in Control.

These events, along with others throughout the year, are a worthwhile investment of time and resources as they facilitate keeping on top of necessary skills and brushing up on topics that are useful to successfully running an NFP organisation.

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Tony Surtees

Tony Surtees

Last night I had the opportunity to hear Tony Surtees speak about innovation and other things entrepreneurial. He is qualified to speak on this topic because as his profile says “Tony Surtees was one of the first to identify the spectacular impact that the web would have on our daily lives, shooting to prominence in the 1990s as Vice President of Yahoo!’s e-commerce division in the US.”

One of the things he said struck a chord with my current situation. He said that marketing is more important than the product. If you have a great product but no marketing then you will fail but if you have great marketing without the product you will succeed. This comment gave me great heart as the journey to bring the new version of our software to market has indeed been long. During this time the marketing has been gaining such momentum that we have volunteer treasurers waiting in the wings to sign up when it is ready. This point made by Tony has given me courage in my moments of frustration because the marketing snowball has gained momentum and we will have a great product, when we get there.

Do you think marketing is more important than the product?


Here’s to volunteer treasurers……particularly those waiting for our new version.

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Ranking

Ranking

Much is written and discussed about improving your website search ranking. Some businesses like Webconfs and that of Chris Thomas specialise in search engine optimisation.  Webconfs has a great list 15 minute checklist of the factors that affect your rankings.

Admin Bandit certainly found that when we turned our attention to improving our ranking for our keywords, the advice of our marketing partner Threesides made a huge difference as we implemented Todd’s advice about anchor text and keyword phrases, to name a few. We then started making sales from around Australia and even some volunteer treasurers overseas found us.

Have you turned your attention to maximising your “organic” search engine ranking? Or are you paying for Google ads for the words which could bring you to the top of the list without paying? What strategies have you implemented to improve your ranking?


Here’s to volunteer treasurers..

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