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Posts Tagged ‘blogging’

If you want to build authentic relationships that lead to increased loyalty and participation, then you need to be present in the same place as your supporters, and, be a part of their conversations. Blogging is an easy way to accomplish this task.

According to statistics provided by blogging.org, there were nearly seven million blogs in 2016. Blogger, one of the most popular blog creation sites, has over 47 million unique visitors to its blogs each month. It’s also been shown that organisations that blog generate 67% more leads, and views, than those who do not have a blog and fail to post regularly.  

This data perfect illustrates exactly why blogging is the perfect platform for nonprofits to engage with others. It’s the one online location where many of your potential supporters already happen to be!

Nonprofits that blog regularly benefit from the following advantages.

Build Trust in Your NFP’s Brand

When you share your knowledge with others through your blog posts, you quickly become a reliable source of information for those that share your values and are interested in the issues your cause is trying to address.

Establishing trust is essential, because, when others view you as trustworthy, they are more likely to become supporters and take action to help. This is true whether that action is jumping on board as a volunteer or advocate, or making a financial contribution that enables you to continue our work.

Once someone makes the conversion from being just another visitor to the site to becoming an actual supporter, they are also more likely to share your posts with others and help spread the message about the issues and the change that you are trying to create.

Keep Your Supporters Updated

What’s the best way to get the word out about important information that supports your nonprofit and its supporters? The answer really does depend on what you are trying to say.

For example, Twitter tweets are a great way to send out a reminder, or a quick alert about an upcoming event. Instagram is an ideal way to illustrate your nonprofit’s impact visually, and Facebook is awesome to share posts that ultimately increase traffic to your site and generate discussions about your latest happenings.

Blogs, by design, are really the best place to post your lengthy content. Create posts that give the details about the progress you are making, or that offers an insider’s view of the work performed by your volunteers and other supporters. It can even be a superb way to increase transparency when you discuss the actions your NFP is taking to create solutions or your success in obtaining funding for specific projects.

Raise Awareness

Blogging will also generate interest in your cause because it’s an organic way to find new supporters. Not only will your website rank higher in search engine results, but, when your blog has been created directly within your NFP’s website, every time someone shares one of your blog posts, they are sending their friends to a direct gateway to your NFP. Once they arrive at your site, it’s then easier to direct them to even more content where they can learn more about your cause and what they need to do to help!

With the exception of time, blogging requires very few resources. However, it can offer great rewards to those who put in the effort to create interesting content that is relevant to your visitors and encourages them to directly interact with your nonprofit!

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After winning a Macbook Air in a Twitter competition I was on a high!

new printer

Dr Greg Chapman of Empower Business Solutions – Australian Business Coaching was working on increasing traffic to his very educational small business blog. He offered the best three comments on his blog during the month an HP Officejet Pro 8500 Wireless All-in-One printer valued at $499. A few weeks after the exciting news of the Kayako competition win, I was delighted to receive notice that I had won this fantastic multi-function printer! Wow, a completely new office set up!

It has been very cathartic re-arranging my office,  re-mapping computers to printers and re-organising what is plugged in where. Have even freed up a double adapter and two extension cords. Thank you to Australian Small Business Blog and to HP for sponsoring such a great prize. The printing is great quality and it is great having it all in one with a flat bed scanner as well.

Have you run competitions to drive traffic to your blog? If so, would be interested to hear how it went?

Admin Bandit  volunteer treasurer software
Here’s to volunteer treasurers..

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povertyIf blogging and social meda can give poverty a voice then what a great outcome.

ActionAid Australia is searching for an energetic Australian to be their next outreach blogger to give poverty a voice. Using blogs, Twitter, Facebook and more, the outreach blogger will travel to one of ActionAid’s program countries to help locals harness the power of social media to secure their human rights.

You don’t need to be a blogging expert, you just need to have an open mind and be passionate about fighting the root causes of poverty. Social injustice and poverty are easy to ignore when hidden from view. Your mission will be to help bring attention to the scandal of poverty.

As ActionAid’s outreach blogger, you will give poverty a voice by:

– traveling to a remote area of an ActionAid program country
– training locals to use tools such as Twitter and blogs to shine a light on social injustice and human rights abuses
– reporting on your experiences on your own blog

Click here to see the rest of the article.

Admin Bandit  volunteer treasurer software
Here’s to volunteer treasurers..

 

Picture supplied under Creative Commons licence from publik16.

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This week I attended the Canberra Region Business Expo and picked up some helpful tips. Todd Wright presented a workshop on “The New Net” in your business. I now understand the significance of tags and the tag surfer tool that people use to pick up blogs with information in which they are interested. Todd explained blogs and how to use them for your business and took participants step by step through the process by setting up a blog about the event. Within minutes of setting up the blog a comment was posted because of the tags he used on the post. A tag was picked up by someone using tag surfer! I’m going to investigate tag surfer and think more about the tags I use.


Here’s to volunteer treasurers..

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Over at the Wonderful Web Women blog, Janet has provided a summary of an interview with blogging guru Pat Marcello. Here is Pat’s recipe for success:-

1. Use WordPress on your own domain (web address).
2. Have your blog on a different domain name to your selling websites (this is preferable but don’t panic if you already have one set up)
3. Even better, have your blog on a different web host or at least different server with your own web host
4. Install the WordPress plugin called SEO All In One
5. Choose between 1 and 3 keywords to base your article / blog post on. You can get a great list from here
6. Write your article using the keywords 2 times for every 100 words (2% keyword density)
7. In the All In One SEO plug in fields you have just installed, put keyword 1 – keyword 2 – keyword 3 in the title
8. Fill in the description field using the 3 keywords
9. Now, the keywords you used in the article / blog post: hyperlink these words to your website that you make money from. These linked words are caller Anchor Text.
10. Important: You only want to link FROM your blog TO your money making site. Don’t link in the other direction as one way links are more valuable.

These sound like great tips, I’m going to add this list of tasks to the lessons to implement what I learnt last week at a workshop provided by Monte Huebsch the ‘Google Guru’ in a seminar provided through the Capital Region Business Enterprise Centre

Would be interested to know if there are new things in this list that you haven’t heard of before?

adminbandit Here’s to volunteer treasurers

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