It’s not enough to attract talented individuals to your organisation. When your turnover rate is high, you must spend extra time trying to recruit and train replacements, wasting your resources and decreasing your NFP’s effectiveness. The following strategies will help you improve your volunteer program and increase your retention rate.
Offer rewarding work
Many nonprofits spend a lot of time, effort and money to find and onboard volunteers only to give them tasks to complete that many consider to be “busy” work. Your volunteers don’t just want to be helpful – they want to do work that matters!
Look for ways to give your volunteers meaningful work, and, always connect their performance and the results to the impact they are helping your organisation achieve in your community!
Give them the training and tools they need to perform well
One way to guarantee that your volunteers will be unhappy and tempted to leave is to make their environment as difficult as possible. Your volunteers need training, guidance and coaching to help them develop the skills that they need to perform well. In addition to education, show your volunteers that they matter to you and that you respect them, by giving them all the tools, equipment and resources that they need, especially when it comes to software, hardware and IT.
Using outdated equipment and apps not only slows down your processes and increases the chances of errors, but it will also frustrate your volunteers and increase the chances that they look for opportunities to volunteer that are less stressful.
Express your appreciation
Do you thank your volunteers for their work and effort on a regular basis? Do you have an established means of thanking them for exemplary performance that is both public, and, heartfelt? Have you considered offering your volunteers perks and benefits, such as partnering with third-party businesses to give them discounts and small gifts that show your appreciation? Everyone likes to see their hard work acknowledged, and, rewarded! Keep your volunteers excited about the help that they provide your organisation and its beneficiaries by establishing a rewards and acknowledgement program for your volunteers so that you both show, and tell, each one just how much their work matters!
Follow up
One of the most common reasons that volunteers leave an organisation is that they don’t feel that their opinions matter. Encouraging open dialogue, and, asking for feedback on a regular basis, shows your volunteers that you value their input and advice. It’s also an excellent way to gain insight from the front lines, so you can identify potential issues quickly and develop “real world” solutions that work!
Sit down with your volunteers regularly and talk with them about their performance. Ask them if there is anything that you can do to make it easier to complete tasks. Ask for feedback about your program and ask them to suggest steps that you can take to make volunteering a more enjoyable and rewarding experience. Don’t forget to thank them for their suggestions and ask them to return and consider volunteering with your NFP for the long-term!