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Posts Tagged ‘nonprofit industry’

A lot has changed in the world since The Benevolent Society opened their doors in 1813. As Australia’s first charity, it has experienced many changes in its 200+ years of operation, and none more so than the last 30 years through the development of technology, the internet and apps. But to stay current and relevant, nonprofits like The Benevolent Society must roll with the punches and make changes to the way they do business to stay relevant.

But as technology rapidly moves forward, many charities are being left behind. In a 2016 Charitable Giving Report published by Blackbaud, they discovered that only 7.2% of individual donations in the UK were made online. Considering how much we rely on the internet, that’s not a very high percentage, is it? Charities, it seems, could be doing a lot more when it comes to utilising technology and increasing donor awareness.

Millennials love technology – in fact, they never leave home without it. It is their lifeline to the outside world and their connection to their friends and issues they care about. If charities want to ensure that they reach the younger generation, they must find ways to use the technology that will benefit their mission. Whether it is a lack of knowledge or just an unwillingness to change, change they must.

But more than just building a website and showing up on social media, charities must look to apps and other devices that work on mobile technology, the preferred favourite of the millennials. Many charities are starting to make inroads into apps, and as the successes multiply, many more charities will follow suit.

Taking advantage of the app game early on was Alzheimer’s Australia and the Bupa Health Foundation who created BrainyApp in 2011. It was the world’s first dementia risk reduction app which saw over 41,000 downloads in a 48 hour period.

Back in 2015, the UN World Food Programme released a very effective mobile app. Called ‘Share The Meal’, the app meant that donors could tap their phone and give $0.50 to feed a child for a day. To date, Share The Meal has given 14,901,224 meals and counting. That is one impressive app, to say the least.

In 2016, GIVIT released their app which allows Australian charities to search a virtual warehouse of donated items to help vulnerable people in the community.

As you can see, it is all about innovation. We look forward to hearing how charities are embracing the new technology in the future to enable their organisation to reach as much of the population as possible.

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