Living in a digital age means that it’s increasingly important for nonprofits to be aware of the latest technological advances and how to use these tools to grow their NFP’s base of support. Some of the following ideas might be just the inspiration that your nonprofit needs to find new opportunities to encourage greater giving and expand the services that you provide.
Improve Your Storytelling and Increase Your Reach
Social media is a great way to bring together increasingly diverse groups of people. Use this tech to reach out to the individuals connected with your NFP and discover more about their personal experiences. Use this information to inform your storytelling.
When you allow everyone’s unique voice and experience to shine through, it increases the variety of perspectives and points-of-view you offer supporters, making your stories more relevant, and interesting, to them.
Once you have some great stories to share about your nonprofit, encourage everyone connected with your organisation to use multiple digital channels to share your posts with their networks to increase awareness about your NFP and its work.
Embrace Big Data
Larger, for-profit organisations are known for using “big data” to help them identify trends to drive greater creativity and innovation. Nonprofits can benefit from this technology by using both data and its related analytics to shape their strategic planning, test and adjust messaging, and develop more effective processes.
Using data can also increase transparency in the decision-making process while making it easier to identify areas for potential collaboration with others. Since most NFPs are constantly under pressure to use their scarce resources more wisely, collaborations make it possible for nonprofits and their partners to share their limited resources and accomplish more together than they would have on their own.
Big data’s analytic tools even make it easier to identify your NFP’s current key social influencers, as well as identify and recruit new ones that can make it even easier to spread messages about your work, and how others can join your efforts.
Use the Cloud to Increase Access and Security
Saving your nonprofit’s data in the cloud makes it easier to secure your nonprofit’s sensitive information. If your NFP’s data is only stored on a local computer, external drive, or physical printouts, it’s more likely to be damaged by a fire or flood. It’s also easier to manually alter information when it’s stored locally, or to steal it outright.
NFPs can also control access to cloud-based documents and programs more easily. Most cloud-based drives create a record of what user logs in, when they do so, and what specific information they view, offering a further deterrent to fraud and other forms of theft.
Many cloud drives make it easy for you to invite other users to collaborate on specific files. This makes it easier for others in your organisation to work together on projects and other shared activities, and increases productivity.
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