Article by Belinda Collins. First pubished in Third Sector Magazine. Belinda Collins headed World Vision’s Media and Public Relations team through the Boxing Day tsunami period, raising $80 million in fourteen days and managing the World Cup Asia Tsunami Cricket match. Her step-by-step guide will give you the basic tools you need to be successful [...]
Posts Tagged ‘marketing’
How to use the media to promote your not-for-profit
Posted in business skills, marketing, PR, public relations, tagged marketing, media, PR, press release on 05/01/2011 | Leave a Comment »
Butchers knife, tennis racquet and a rat
Posted in PR, treasurer, volunteer, tagged marketing, tools, volunteer treasurer on 27/02/2009 | Leave a Comment »
This week we had the official launch of Admin Bandit Online. In my launch speech, I had great fun telling a story of when I was a child growing up in the country during a mouse plague and my beloved mother chased a rat in the kitchen with the first thing she could grab (butcher’s knife). [...]
Marketing more important than the product
Posted in business ideas, marketing, tagged marketing, volunteer treasurers on 28/08/2008 | 1 Comment »
Last night I had the opportunity to hear Tony Surtees speak about innovation and other things entrepreneurial. He is qualified to speak on this topic because as his profile says “Tony Surtees was one of the first to identify the spectacular impact that the web would have on our daily lives, shooting to prominence in [...]
Making Money in your Underwear
Posted in business ideas, business skills, marketing, tagged Home based, marketing on 20/06/2008 | Leave a Comment »
Over at IttyBiz Naomi has created a comprehensive list to get a business up and running. The emphasis is on a home based business, hence the reference to underwear. Definitely worth a look. Here’s to volunteer treasurers..
Media Releases
Posted in marketing, public relations, tagged marketing, media releases, online news on 10/04/2008 | Leave a Comment »
This morning I came across Seeking Media. This is an online press release platform that enables you to send your news directly to press, broadcast and online media at the click of a button, quickly, easily and cost-effectively, from anywhere at any time. Google has listed this site as an important source of news items. Sounds like [...]
Electronic newsletters
Posted in marketing, tagged e-zines, marketing on 10/04/2008 | Leave a Comment »
How the week flashes by when you’re updating/upgrading your website and evaluating electronic newsletter distribution! After looking at a few providers I asked my marketing guy Todd from Three Sides Marketing who he recommends. The short answer is Vertical Response, but he’s gone one better than that and has an article on his blog about this [...]
Marketing and public relations
Posted in business skills, marketing, public relations, tagged easter, evidence, foundations, historical, marketing, timing on 22/03/2008 | Leave a Comment »
Yesterday I watched a show on TV which made me think about marketing and public relations. The show was called The Christ Files. It explored the historical Jesus and the supporting records and documentation about him. The supposition was to “test” the foundations of the faith professed by 2 billion people in the world. John Dickson the [...]
