We recently spotted an article from The Guardian newspaper which discussed the trends likely to happen in 2012 which will affect NFPs.
The journalist spoke with experts from different UK charities and fundraisers and reported on their opinions.
1. Social investment. The opinion is that we are likely to see more social investment this year but questions whether organisations are set up well enough to manage the debt repayment.
2. New technology. The use of technology to encourage online donations will increase as will the use for supporting communication with the marketplace.
3. Collaboration. The economic climate (especially in Europe) will see organisations working together instead of competing for funds.
4. Going Mobile. The use of apps and mobile platforms to encourage giving.
5. Ambassadors. “In 2012 we will see more ambassador and blogger engagement programmes but also more involvement from local communities.”
These are interesting predictions and you should think about them in the context of your own organisation.
What do you think? Are the predictions likely to be accurate?
