Viral marketing, does it work?

Over at The Tall Poppy, Anne has a great post about viral marketing and the things to think about when attempting to spread your word via this method. I particularly like her point about it being funny but at the same time including the branding. This is especially the case with one of my favourites, “Man Cold”..

We’ve been brainstorming some viral marketing ideas so watch this space. What has worked for you?

Here’s to volunteer treasurers..