This morning I took time out from business to serve in a canteen as a fund raiser. It was interesting to note the different approaches of the different boys/young men! (it was a rugby tournament). Some had manners, some didn’t, some knew what they wanted and weren’t willing to accept a variation, some were willing to compromise, some took a long time to decide, some, even after scannning the price list asked for things not on offer, some clearly had more money that others.
It struck me that whatever business we are in our customers come in all shapes and sizes with different expectations, needs and wants and amounts of money and ways of relating.
Have you thought about your customers needs, wants, motivations, personalities and where they spend their money, how they like to relate?