Press releases are known for their effectiveness when it comes to business promotion and popularisation. They have a number of advantages for your business or not for profit as long as you learn how to use them properly.
Below are some of the things you can achieve with the help of a press release if you master their use and post them at the right time.
First of all, a press release is bound to spread the word for your business or company. Press releases posted via online distribution sites are designed to be constantly posted over and over again from the moment they appear. However, you should bear in mind that there are certain patterns in the way press releases are viewed online. For example, recent research shows that press releases are viewed more frequently at the end of the week than in the middle, especially by the media. So if you are aiming for the reporters and journalists, make sure you post yours when the appropriate time comes.
A press release will help you build links and improve your SEO. You will receive external links from various resources around the web each time your press release is used on another site. Don’t forget to include the keywords you are optimising for in your release. This will help you build your ranking for them. However, don’t depend entirely on the press release – it is not enough to keep your SEO up!
Another advantage of press releases is that they present you in the way you want to be seen and give accurate and precise information for your business. Thus, if a journalist wants to write about you, they only need to check out your press release where they can locate all the information they need about your event or story.
And last but not least, a press release will help you refine your message and convey it to the public.
Before you start writing, there are a few things you should strive for in your press release in order to make it work for you.
First, always include statistical data and facts. This adds more weight to the story and builds your credibility. Second, always be accurate and don’t exaggerate your story. Journalists are after facts, not creative writing. Finally, start your release with the facts. You only have a few sentences to capture a journalist’s attention so give them the juicy details straight away.
Press releases can be great tools for your business or not for profit but only use them when you have a story to tell. That’s when they will work for you.