The famous theoretical physicist Michio Kaku claims that the operating power and speed of computers doubles every 18 months. Naturally, this means a technological advance in every area of our life and, of course, the World Wide Web, where innovations occur on a daily basis. What this means for you is that your website cannot stay the same forever and you should endeavour to update it regularly.
Match the Expectations
With the hectic development of technology, your users will expect you to do your best to keep up with the trends. Therefore, it may seem unprofessional to keep your website the same through the years while your competitors use more advanced technology and features. Also, bear in mind that smartphones, tablets and even smart watches are replacing the computers and laptops, so your website should be fully responsive on these devices. You don’t want to lose customers because they can’t find you with their Google Glasses, do you?
Keep Up With SEO
Updating your website, both in terms of content and technical aspects (code, new features, widgets and functions) will make you stand out from the rest and improve your rankings with the search engines. Of course, it can be difficult to tell exactly what the search engines want, but one thing is for certain, they like it when websites are regularly updated. Their small spiders regularly crawl around the web to check for changes on your website. In order to maximise your success, these changes should be carefully done – for example, if you are adding new content, it should be helpful and well-written. If you are making changes to your website, the code should contain no errors, otherwise the spiders may get confused.
Provide Important Updates
When it comes to your website, it is good strategy to imagine that you are a prospective customer and are visiting it for the first time. Does it contain all the information you need? Is the website user-friendly and easy to navigate? Make sure you can answer yes to these questions otherwise it’s back to the drawing board. If your business changes, don’t forget to update your website, as it is the first place someone is likely to check for more information. If you have changed your pricing or you offer new services (or no longer provide some of them), make sure this is on your website.
Make Sure It Works
While you are not required to use the latest website technology or features, you will need to ensure that your website still functions on all systems. Occasionally, it happens that certain devices, systems or browsers no longer support some types of content and if you do not upgrade to a new version of your CMS (Content Management System), or replace it, you risk being stuck with a non-working website. We all know how important it is for it to work so take care of the technical side of things before it is not too late.
Improve Your Business
Don’t forget that regularly updating your website will make life easier for both your visitors and yourself. Including new online payment options, booking systems, spam prevention tools and automatic verification/confirmation are only some of the features you could use to make it easier for you to run your business. Make sure you check regularly with your IT specialists for new innovations – they may well bring more sales and customers without much additional effort required.
Updating your website regularly is essential for maintaining a successful business, even if your main activities are not based online. With the help of regular updates, you can stay on top of the technological development, win the favour of the search engines and attract more visitors. Having said all this, don’t you think it’s time for an update?